World Cup 2018

A Product Experience developed to elevate moments of connection by amplifying emotion in text.

For this specific Cultural Moment (World Cup 2018), we turned Facebook into the world's largest stadium by activating 32 unique animations aligned with a popular country cheer. To celebrate gameplay, we developed an animation for the term “Goooaaal” so fans could use the term at any point during the World Cup and with any number of o's and a's thanks to a new feature that recognizes permutations.

Production Company: Buck
Content & Product Producer: Nicholas Blair