As a part of WhatsApp’s mission to get Mercedes-AMG PETRONAS F1 Team fans closer than ever to F1, we partnered up again to bring a livery reveal to the people across two countries and three locations.

Introducing: Box, Box, Box!

Right at the outset, we had an issue that needed a creative solution: “You can’t show the car until Mercedes shows the car.”

This opened up a creative opportunity to capitalize on the pivotal role WhatsApp plays on the team: keeping things private before they need to be public.

With 3D digital experiences hosted in 16ft x 16ft x16ft LED paneled cubes at Kings Cross, Covent Garden, and Grand Central Station, we encrypted a larger-than-life-size 3D rendering of the actual 2025 car.

Equipped with a live countdown, we timed the reveal at the exact moment of the Mercedes F1 Team reveal at the O2 Arena.