A Future Made by All of Us

In 2021, the Facebook company decided to establish a new company brand that captures the future we are building towards, signaling a shift from what the company is known for today - social media - to what we want to be known for in the future - the social metaverse.

Mark saw the Connect event as the right moment to make the announcement. 

His keynote was to be seen as a homage to the Mother of All Demos, created in the 60’s by Doug Engelbart to show what computing would be over the next few decades…Mark’s was to describe what virtual/augmented reality will be.

The intention of our film was to help contextualize Mark’s Keynote and our vision for the metaverse.

Production Company: Furlined
Director: Martin + Lindsay
Content Producer: Nicholas Blair